Meet Our Team
ABOUT LUA WELLNESS TRAVEL
Our Story: The Soul of Vietnam
Lua is a name inspired by Vietnam and the values that define its spirit.
🌾 Lúa — Rice
The foundation of Vietnamese culture.
It represents:
- Abundance
- Simplicity
- Sustainability
- Connection to the land
- A slower, more meaningful way of living
Just as rice has nourished generations, Lua creates journeys that nourish the mind, body, and soul.
🧵 Lụa — Silk
A symbol of elegance, craftsmanship, and timeless beauty.
It reflects the refined, thoughtful experiences we create for every guest.
🔥 Lửa — Fire
The passion behind everything we do.
Our curiosity, hospitality, and dedication transform every journey into something memorable.
✨ Lựa Chọn — Choice
Every journey is a choice
We believe luxury is the freedom to choose, which is why every itinerary is carefully tailored to each guest's interests, pace, and dreams.
Lua is where authenticity meets elegance.
Inspired by Vietnam's land, people, and traditions, we create journeys that help travellers slow down, connect deeply, and experience the country with meaning.
The word "Lúa" is more than just a name; it is the fundamental symbol of life, nourishment, and prosperity in Vietnam. Just as a grain of rice requires the perfect balance of earth, water, and sun to flourish, we believe the human spirit requires a harmonious balance of rest, nature, and mindfulness to thrive.
Lua Wellness Travel was born from a vision to move beyond traditional sightseeing.We have dedicated ourselves to curating journeys that act as a bridge between the ancient healing traditions of the East and the sophisticated needs of the modern traveler.
Our Philosophy: Travel as Therapy
At the heart of our operations is the belief that travel is a form of medicine. We don’t just take you to beautiful places; we immerse you in environments that naturally encourage healing. Our philosophy is built on four essential pillars:
Holistic Harmony: We treat the body, mind, and spirit as one. Every itinerary balances physical movement with mental stillness.
Deep Authenticity: We avoid the "tourist traps," focusing instead on genuine local connections, traditional herbal wisdom, and untouched natural sanctuaries.
Mindful Presence: We design our experiences to help you "unplug" from the digital world and reconnect with the present moment through guided meditation, yoga, and forest bathing.
Sustainable Vitality: We believe that personal wellness is linked to the wellness of our planet. We prioritize eco-friendly partners and support local communities to ensure our journeys are as ethical as they are restorative.
What We Do
Lua Wellness Travel specializes in high-end, personalized wellness tourism across Vietnam and Southeast Asia. Our expertise lies in blending luxury with simplicity, offering:
Transformative Retreats: Short and long-stay programs focusing on yoga, detox, and spiritual renewal in serene locations like Sapa, Hue, and Phu Quoc.
Cultural Immersion: Discovering the "Rice Culture" and local life through slow-travel experiences that honor traditional heritage.
Bespoke Wellness Itineraries: Tailor-made trips designed specifically for your health goals, whether you are seeking physical recovery, stress management, or a deeper spiritual connection.
The Lua Promise
When you choose to travel with us, you are choosing a team of passionate wellness architects. We handle every detail—from the selection of nutrient-dense organic dining to the quietest transport routes so that your only task is to breathe, relax, and heal.
We invite you to join us on a journey where every step is a step back to yourself.
Lua Wellness Travel — Nourishing the Soul, Elevating the Journey. Lua is more than travel. It is a collection of meaningful journeys that invite people to slow down, connect deeply, and experience Vietnam with authenticity, care, and elegance.
OUR VISION
To become a pioneering global beacon in wellness tourism, recognized for our commitment to elevating the human experience through travel. We envision a world where every journey is an opportunity for profound personal growth and restoration. By setting the gold standard in mindful travel, Lua Wellness Travel aims to inspire a community of conscious travelers who prioritize long-term health, spiritual balance, and a harmonious relationship with the natural world.
OUR MISSION
Our mission is to empower travelers to reclaim their vitality and inner peace in an increasingly fast-paced world. We achieve this by:
Curating Transformative Journeys: Designing unique itineraries that blend physical activity, mental relaxation, and cultural immersion.
Promoting Holistic Healing: Integrating traditional wisdom and modern wellness practices—such as yoga, meditation, and herbal therapies—into every trip.
Fostering Authentic Connections: Connecting our guests with serene landscapes and local communities that honor the spirit of "Lúa" (Rice)—the symbol of life, nourishment, and Vietnamese heritage.
Providing Expert Guidance: Ensuring every guest is supported by passionate wellness experts and professional guides who prioritize safety, comfort, and emotional well-being.
OUR CORE VALUES
Mindfulness & Presence: We believe that travel is most powerful when experienced in the present moment. We design our tours to minimize distractions, allowing guests to fully engage their senses and find stillness amidst the beauty of their surroundings.
Authenticity & Heritage: We stay true to our roots. By partnering with local experts and utilizing traditional healing methods, we provide experiences that are culturally rich, honest, and deeply grounded in the traditions of the regions we visit.
Holistic Well-being: For us, wellness is not just a service—it is a philosophy. We take a 360-degree approach to health, ensuring that nutrition, movement, sleep, and mental clarity are all carefully balanced throughout the journey.
Environmental Stewardship: We honor the earth as the ultimate source of healing. We are committed to sustainable tourism practices that protect natural ecosystems and support the conservation of the serene environments our guests come to enjoy.
Excellence & Integrity: We uphold the highest standards of professional service. From the initial consultation to the final farewell, we operate with transparency, honesty, and a relentless dedication to the quality of our guests' experiences.
Compassion & Care: At the heart of Lua Wellness Travel is a genuine desire to care for others. We treat every guest as an individual with unique needs, providing personalized attention and a supportive environment for their personal healing journey.
WHY CHOOSE LUA WELLNESS TRAVEL?
At Lua Wellness Travel, we believe that travel should be more than just a change of scenery—it should be a catalyst for a healthier, more balanced life. Here is why discerning travelers trust us with their personal journeys of restoration:
1. Expertly Curated Holistic Journeys
We don’t just book tours; we design transformative experiences. Every itinerary is meticulously crafted by wellness experts who understand the delicate balance between physical activity and mental rest. Whether it is a silent meditation retreat in the mountains or a revitalizing spa journey by the coast, our programs are structured to ensure you return home feeling truly renewed.
2. Deeply Rooted in Authenticity
The word "Lúa" (Rice) is the heart of our identity, representing the lifeblood and peaceful soul of Vietnam. We take you off the beaten path to discover hidden sanctuaries and local healing traditions that mainstream tourism often overlooks. By connecting you with authentic local practitioners and serene environments, we provide a gateway to genuine cultural and spiritual immersion.
3. A 360-Degree Approach to Well-being
Wellness is multifaceted, and so is our approach. We go beyond simple relaxation by integrating four key pillars into every trip:
Nutrition: Mindfully prepared meals using fresh, local, and organic ingredients.
Movement: From gentle yoga sessions to invigorating nature treks.
Mindfulness: Dedicated time for meditation, breathwork, and self-reflection.
Restoration: Access to traditional herbal therapies and world-class spa treatments.
4. Personalized & Tailor-Made Services
We recognize that every individual’s path to wellness is unique. Our travel consultants work closely with you to understand your specific health goals, physical capabilities, and personal preferences. We offer highly customizable packages that allow you to set the pace of your journey, ensuring your experience is as unique as your own fingerprint.
5. Commitment to Sustainability & Ethics
Healing yourself should not come at the cost of the planet. Lua Wellness Travel is deeply committed to eco-friendly practices. We prioritize partnerships with sustainable accommodations, support local community initiatives, and promote "leave no trace" tourism. When you travel with us, you are contributing to the preservation of the very nature that provides your healing.
6. Unrivaled Support & Peace of Mind
From the moment you inquire until long after you return home, our team provides seamless, professional support. Our guides are not only experts in local history but are also trained in mindfulness and guest care. We handle all the logistics—transportation, bookings, and special requirements—so that your only responsibility is to relax and enjoy the present moment.
Indispensable employees
Rosie Hoa Duong
Founder & Managing Director
Xin chào! I'm Hoa.
My name means flower in Vietnamese. Ask my mother why she chose it, and she'll tell you it's because a flower asks for nothing and gives everything: colour, fragrance, a reason to look up.
I've spent the last fifteen years learning what it truly means to travel well. It began simply: as a guide, walking travellers through morning markets still damp with dew, past rice fields turning gold, listening more than I spoke. Later came a Master's in International Sustainable Tourism Management at Monash University, and an MBA in Australia, years spent studying how the world explores itself. But somewhere in all that learning, the real lesson stayed the same: the further I travelled, the more I fell in love with home.
Lua Wellness Travel was born from that Love, not the Vietnam of postcards, but the one I grew up inside of. The scent of rice fields before the sun fully rises. An elder's hands, unhurried, folding bánh the same way her mother once taught her. A fisherman reading the tide like the pages of a letter from an old friend. Incense curling from a family altar at dusk. The particular hush of a village just before the monsoon breaks. This is a country that doesn't hand you its beauty, it asks you to slow down enough to earn it.
I don't believe a journey should simply move you from one place to the next. I believe it should move something in you: quieter, more present, closer to the people and the fleeting moments you're lucky enough to share along the way.
That is what I hope every Lua journey gives you: not only the beauty of Vietnam, but a way back to your true authentic self.
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Linh Vo
Operations Manager
Hi, I'm Linh
I was born in Quang Binh and have called Hoi An home for the past 10 years. Somehow, this little town has a way of making you slow down, notice the small things, and fall in love with Vietnam a little more every day.
I’ve always loved travelling, not just for the beautiful places, but for the people you meet, the food you remember, and the little moments that stay with you long after the trip ends.
At Lua Wellness Travel, I help take care of the details behind each journey so our travellers can feel relaxed, supported, and truly present while they’re here.
For me, the best kind of travel is the kind that feels effortless, personal, and full of heart, and that’s what I hope every guest experiences with us.
Hanh Nguyen
Sales Manager
Xin chào, I'm Nguyen
I've always believed that a beautiful journey starts long before the trip begins, from the first conversation, the first idea, and the little details that help us understand what each traveller is truly looking for.
As Sales Manager at Lua Wellness Travel, I love connecting with people, listening to their travel dreams, and helping turn those ideas into meaningful journeys across Vietnam. For me, travel is not just about where you go, but how you feel along the way, cared for, inspired, relaxed, and connected.
I work closely with our guests, partners, and operations team to make sure every itinerary feels personal, thoughtful, and well looked after from start to finish.
I hope to help travellers discover Vietnam in a way that feels warm, authentic, and truly memorable.
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Van Nguyen
Product Development Manager
Xin chào, I'm Van
At Lua Wellness Travel, I create tours and experiences that help travellers see Vietnam in a more personal and meaningful way.
I love looking for the little things that make each place special, a local story, a family recipe, a quiet village road, a beautiful view, or a simple moment with the people who live there. These are the details I try to bring into every experience we design.
For me, a good tour should feel natural, thoughtful, and full of heart, not rushed or too scripted. It should give travellers space to enjoy, connect, and take home memories that feel real.
Through Lua, I hope to create journeys that show Vietnam with warmth, authenticity, and care.
Kamala Kieu Dung
Tour Guide
Xin chào, I'm Kamala
For me, travel is not just about seeing places. It is about being present, sharing coffee with locals, listening to everyday stories, tasting home-cooked food, and noticing the quiet details that make each place feel alive.
Over the years, travelling and yoga have shaped the way I see the world. They have taught me to slow down, stay curious, and connect more deeply with people, nature, and myself.
As a tour guide, I love sharing the Vietnam that feels real and heartfelt, from lively streets and hidden corners to peaceful nature, local flavours, and the small human moments that stay with you long after the trip ends.
Through Lua Wellness Travel, I hope to guide travellers into experiences that feel warm, grounded, and authentic, not rushed, not staged, but beautifully connected to the spirit of Vietnam.
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Abbie Ha
Marketing Executive
Xin chào, I'm Abbie
I love telling stories in a way that makes people feel excited to travel, through beautiful images, thoughtful words, and the small moments that show the heart of a place.
At Lua Wellness Travel, I help share what makes Vietnam special, from its local culture and food to its landscapes, people, and peaceful moments.
For me, marketing is not just about showing where to go. It is about helping travellers imagine how a journey might feel, warm, personal, inspiring, and full of connection.
I’m happiest when the stories I share help someone feel curious, excited, and ready to discover Vietnam for themselves.
Vinh Bui
Tour guide
Xin chào, I'm Vinh
I was born and raised in Saigon, Vietnam’s largest and most vibrant city. I began working in tourism and hospitality in 2016, where I discovered my passion for meeting people, sharing stories, and helping travellers experience Vietnam in a more personal way.
As a tour guide at Lua Wellness Travel, I love sharing Vietnam through local stories, authentic food, meaningful encounters, and everyday moments that travellers may not find on their own.
I’d be very happy to show you the Vietnam I know and love, not just as a guide, but as a friend.
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Fletcher Xuan
Tour Guide
Xin chào, I'm Fletcher Xuan.
Hoi An is not only where I live, but also the place I call home. Growing up among its old streets, riverside life, local markets, and friendly neighbourhoods has helped me understand the beauty of this town in a very personal way.
As a tour guide at Lua Wellness Travel, I love introducing travellers to the real rhythm of local life — from family stories and traditional flavours to quiet corners and everyday experiences that often stay hidden behind the main tourist routes.
For me, guiding is not just about showing places. It is about creating a warm connection, sharing honest stories, and helping you feel Vietnam through the eyes of someone who truly belongs here.
I’d be happy to welcome you, walk with you, and show you the Hoi An I know by heart.
